The best way to understand the market for a new product is to experience it first-hand. Communicate, sell, learn, build, adapt.

 

Market validation is a crucial first step before spending a lot of time and money rolling out a new product. The process lets you prove out the various elements of your business model before you launch, so you can reach customers in a predictable way.

When it comes to market validation, it’s all about your target customer. Are you reaching the right people? How do get enough of them? How do you learn quickly so you can build the right product and go to market with the wind at your back?

Brian Gladstein is a market testing expert who has helped dozens of companies through this critical phase of product development. He discusses some of the best tools available for quickly reaching your target customers and validating the most important aspects of your product and your go-to-market strategy.

In this webcast we cover:

  • Unbounce: for testing user experiences
  • FiveSecondTest: for assessing messaging coherence
  • Zintro: for connecting with experts in any given field
  • AskYourTargetMarket: for consumer surveys 

Would you like us to talk about another tool that’s great for market validation? Let us know! We would love to hear from you.