Market Testing

SlideShare: The Most Undervalued Social Platform for B2B Marketers

Tue, 14 May 2013 09:40:45 -0400

SlideShare: The Most Undervalued Social Platform for B2B Marketers:

from Explorics

Are You Managing Demand Generation Against Ancient Metrics?

Wed, 27 Feb 2013 15:10:35 -0500

Are You Managing Demand Generation Against Ancient Metrics?:

from Explorics

The Intersection of Community-Driven Innovation and Demand Generation

Fri, 22 Feb 2013 10:10:25 -0500

The Intersection of Community-Driven Innovation and Demand Generation:

from Explorics

Why Authorship Matters More To Your Content Marketing Strategy Than You Think

Thu, 21 Feb 2013 11:40:20 -0500

Why Authorship Matters More To Your Content Marketing Strategy Than You Think:

from Explorics

The Building Blocks of a Great Go-To-Market Strategy

Fri, 01 Feb 2013 08:55:32 -0500

The Building Blocks of a Great Go-To-Market Strategy:

from Explorics

New Faces and New Digs: Explorics Steps Boldly Into 2013

Mon, 28 Jan 2013 17:10:32 -0500

New Faces and New Digs: Explorics Steps Boldly Into 2013:

from Explorics

Testing Your Business Model Canvas: Slides From Our Meetup

Thu, 24 Jan 2013 23:51:17 -0500

Testing Your Business Model Canvas: Slides From Our Meetup:

from Explorics

The Customer Empathy Map: Slides and Event Recap

Thu, 09 Aug 2012 14:25:22 -0400

The Customer Empathy Map: Slides and Event Recap:

from Explorics

(via A Google Analytics Content Experiment with a Wordpress Site...

Wed, 25 Jul 2012 12:45:48 -0400

(via A Google Analytics Content Experiment with a Wordpress Site | NuSpark Marketing)

Seth Godin’s Circles of Marketing

Wed, 25 Jul 2012 10:20:50 -0400

Seth Godin’s Circles of Marketing:

from Explorics

Explorics Voted to MassHighTech’s 5 Startups To Follow

Tue, 17 Jul 2012 10:07:59 -0400

Explorics Voted to MassHighTech’s 5 Startups To Follow:

from Explorics

Naming your startup? Here are five things to remember.

Sat, 07 Jul 2012 13:01:25 -0400

Naming your startup? Here are five things to remember.:

Naming a company - or a product - can be really challenging. And I often wince at some of the names I hear. Caught up in cleverness, people sometimes are blind to an obvious mis-association. (The author of this article mentions a proposed website name called “Loopus.in” = Lupus).

This article has some great tips for naming:

Decide where your name should fit - use Google to see associations already out there.
Write a brief describing where you want to blend in and make sure everyone on the team agrees to it
Don’t brainstorm. There are better ways to exchange ideas in this context.
Use generators and crowd sourcing - but with caution. Specifically, these are great techniques for validation of a name.
The most important thing is memorability. If people can’t remember how to spell it, they won’t remember how to find you.

My addendum to this list?

Shed any “pride of ownership” and place the message you want to send secondary to the message people want to hear. If you think your name is unique and clever and perfect, but it needs to be explained to everyone, you are going to miss the mark. As long as your name communicates something to the people who you want to get it to, it doesn’t really matter what it is.

Besides, you probably aren’t going to be able to get the domain anyway!

Top Ten #leanstartup Tweets, June 30th – July 5th | Lean Startup Circle

Fri, 06 Jul 2012 15:54:00 -0400

Top Ten #leanstartup Tweets, June 30th – July 5th | Lean Startup Circle:

Words of wisdom for #leanstartup practicitioners

Great format for pitching a business. Use the business model...

Fri, 06 Jul 2012 13:41:57 -0400

Great format for pitching a business. Use the business model canvas and tell your story in 90 seconds. (via 90 seconds VC pitches using the Business Model Canvas | @Leancamp)